Let's face it, everyone thinks they're a marketer, but true marketing professionals have studied the process by which organizations satisfy consumer wants and needs in today's society.

Marketing

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Let's face it, everyone thinks they're a marketer, but true marketing professionals have studied the process by which organizations satisfy consumer wants and needs in today's society. Learn about product planning, distribution, pricing, and promotion, and how to conduct critical analysis based on market research and consumer behavior.

Degrees & Offerings
  • Concentration
Location
  • Bloomsburg
  • Lock Haven
  • Mansfield
Department
College
Program Contact
Chair, Department of Business, Innovation & Technology
Illustration of Mountain

You'll be in demand for sure.

The marketing concentration provides written and verbal communication skills through class discussion, presentations, case analysis and research projects that develop critical thinking skills. Internships are offered year-round in a variety of business settings; practical experience opportunities are highly recommended. A dedicated core of faculty support you through your applied, ongoing research efforts that provides up-to-date course coverage.

Program Overview

Natalie Miller couldn’t have asked for a better internship experience — one that seamlessly blended a personal love with a dream job. This summer’s opportunity with Clear Channel Outdoor did just that for the Commonwealth University-Bloomsburg professional sales and marketing major.
“I’ve directly applied concepts I learned in class to my projects and meetings. I'm grateful to have worked with classmates effectively to deliver a successful presentation. I've learned that presentations are a big part of the corporate world, which aligns well with what’s being emphasized in the marketing program.” — Natalie Miller '26, advertising internship with Clear Channel Outdoor  
  • AACSB Accredited: The marketing program is accredited by AACSB International, the hallmark of business education worldwide. The accreditation means we offer high-quality programs that meet the most rigorous standards. Many top, global corporations only recruit from AACSB-accredited schools. Those graduates are offered better, more competitive salaries.
  • Zeigler Institute for Professional Development (ZIPD): Sponsors executive panels, seminars, and a business conference to help students develop professional skills and network with alumni.
  • Applied Curriculum: Coursework driven by course-embedded projects, industry-leading software, simulations, and cases.
  • Accelerated MBA: Start your MBA your senior year through the Accelerated MBA program, which allows students from any major to use MBA classes towards upper-level undergraduate coursework. Students can choose from one of 7 concentrations: Accounting, Analytics, Healthcare Management, Leadership and Human Resources, Marketing, Strategic Global Decisions, and a Build-Your-Own option! 

Course Delivery Format

  Bloomsburg

  Face-to-Face
  Online
  Hybrid

  Lock Haven

  Face-to-Face
  Online
  Hybrid

  Mansfield

  Face-to-Face
  Online
  Hybrid

  Clearfield

  Face-to-Face
  Online
  Hybrid

Courses and Curriculum

Degree Requirements

Note: Degree requirements effective for enrolled students beginning Fall 2023. All enrolled students, including matriculating students prior to Fall 2023, can review their degree program requirements and track progress to degree completion with our degree audit and advisement tool, .

Upon graduation, students will be able to:
  • Demonstrate knowledge of the principles of marketing.
  • Explain the process of researching and identifying customer needs, understanding the customer buying behavior and process.
  • Explain the key functions of the sales management process including the recruitment, selection, training, motivation, evaluation and compensation of the sales force.
  • Apply quantitative marketing techniques.
  • Identify the elements of international marketing.
  • Ability to solve and communicate solutions to applied marketing problems.

The accelerated MBA allows students from any major to use MBA classes towards upper-level undergraduate coursework. Students participating in the MBA Accelerated Program should meet the following qualifications:

  • Senior Status
  • Any Major
  • 3.0 GPA or Above
  • Complete the MBA Graduate Admissions Application
  • If accepted, students will be enrolled as provisional admission.

Provisional admission: Students participating in the Accelerated MBA Program will need to maintain the following while participating in the program:

  • Maintain a cumulative GPA of 3.0 or higher
  • Graduate with an undergraduate cumulative GPA of 3.0 or higher
  • Achieve a B+ or higher in MBA courses taken

Coursework Details:

  • Business Students: MBA graduate courses may be used in exchange for undergraduate courses within the Zeigler College of Business. Up to 4 MBA graduate courses can be applied to undergraduate courses with the approval of the advisor, department chair, program coordinator, and dean. These courses can be existing undergraduate business courses or electives. This assessment will be through a collaborative case-by-case process.
  • Non-Business Students: With the permission of their advisor, department chair, MBA program coordinator, and business dean, majors outside of the Zeigler College of Business may enroll in up to 4 MBA graduate courses. These courses may be applied at the discretion of their program and college, for example, undergraduate electives.
  • Performance: Students enrolling in the Accelerated MBA Program must meet the MBA program's expectations and complete the required courses that lead to the award of an MBA degree. If a student's cumulative GPA drops below 3.0 or a letter grade below B+ is received, an assessment will be conducted between the MBA Coordinator and advisor, potentially leading to the removal from the program.
  • Students have an opportunity to take a second concentration and would require 9-credits for the chosen concentration.

Learn More

Illustration of Mountain

Master the Art of Marketing

Clubs and Organizations

The American Marketing Association is the leading business club offering a multitude of real-life opportunities in the world of marketing. No other club does what we do. We make sure that after leaving CU, you are ready for the next step in marketing by making sure you have developed professionally, that you have experienced what its like to work in marketing and that you are ready to apply everything you learned in the classroom on real life situations with real businesses.

ONWARD AND UPWARD

AACSB-accredited schools have the highest quality faculty, relevant and challenging curriculum, and provide educational and career opportunities not found at other schools.
Many top, global corporations only recruit from AACSB-accredited schools. Those grads are offered better, more competitive salaries.
business distinction
College of Distinction
Bloomsburg has earned national recognition as a College of Distinction for its business programs, honored for its quality and high-impact preparation for successful business professionals.
Accelerated MBA
Fast-track your future and start your MBA your senior year through the Accelerated MBA! With unparalleled faculty, a flexible curriculum, and real-world experience, our Accelerated MBA could be the key to unlocking your full potential.

Careers

Career options include:

Potential Job Opportunities

  • Advertising Director
  • Brand Manager
  • Content Manager
  • Digital Marketing Manager
  • Event Planner
  • Market Research Analyst
  • Marketing Manager
  • Public Relations Specialist
  • Sales Director
  • Social Media Manager

Continue to Explore

Sarah Sherman '26, business marketing at Mansfield

Declaring marketing as my concentration felt like the perfect fit. It blends creativity, strategy, and communication, aligning with my strengths and passions. As I complete my final semesters at Mansfield, I’m excited to seek more opportunities to refine my skills and engage with the business community. I’m confident in my path toward a dynamic career in marketing. I aspire to build a career in social media management or content creation, whether for a dedicated company or a marketing agency.

Sarah Sherman '26
Business Administration, Marketing
More than just a standout student-athlete, Lock Haven Bald Eagles women’s lacrosse player, Emma Schiemer '25, has taken full advantage of all the Commonwealth University experience has to offer.

The experience of working hands-on with a successful business on digital marketing strategies and running social media campaigns was invaluable. I could see how what I’ve learned in class applied in the actual business world, while learning new things from the business itself. My internship (Empire Deli & Bagel in Wilmington, N.C.) also validated that I chose the right major and the right career path.

Emma Schiemer '25
Marketing
Marketing student in Sutliff Hall

Marketing is more than just social media, billboards, or paper ads — it’s the foundation of any successful business, and developing it requires knowledge, strength, and character, all of which this school has helped me strengthen more than I ever thought possible. When I chose to attend Bloomsburg, I was confident I would gain the hands-on experience necessary for a successful career — and I’ve received far more than I expected. I’ve built lifelong relationships, grown both personally and professionally, and I can confidently say that I’m prepared to excel in my career, thanks to the opportunities and support I’ve found at Bloomsburg.

Gabby Gabrielov
Marketing
More than just a standout student-athlete, Lock Haven Bald Eagles women’s lacrosse player, Emma Schiemer '25, has taken full advantage of all the Commonwealth University experience has to offer.
Marketing student in Sutliff Hall
Sarah Sherman '26, business marketing at Mansfield
ZIPD Mock Interview

Zeigler Institute for Professional Development

ZIPD is a comprehensive educational experience designed to build the personal and professional capacities necessary for career success. Business students gain a competitive edge in the job market or acceptance in graduate and professional school through topical knowledge, demonstrated professional skills, and networking experiences.

Learn. Experience. Grow.
Sekisui Professional Experience Lab

Sekisui Professional Experience Lab

Our professional sales and marketing program partnered with Alumni and Professional Engagement to create the Sekisui Professional Experience Lab in the Greenly Center. Designed as a state-of-the-art facility to help you hone your skills, the sales lab features a role-play office with audio/visual recording capabilities and sophisticated control center and an observation facility.

Professional Sales Center

Marketing Contacts

Monica

Monica Favia

  • Chair, Department of Business, Innovation & Technology
  • Bloomsburg
CommonwealthU University Employee

Thomas Tanner

  • Associate Professor of Marketing and Professional Sales
  • Bloomsburg

Applying to This Program

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